SO/ Hotels & Resorts

SO/ Hotels & Resorts are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO Hotel® is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social, and bursting with individual character, each SO Hotel® is the place to see and be seen. With its unique 'Just Say SO' service culture, SO/ Hotels & Resorts offer guests service excellence delivered with an audacious and fashionable twist.