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Discover the Selbusjoen Hotell & Gjestegard, which was once a general store opened by Fredrick Birch during the 1850s.

Built in the 1850s, Selbusjoen Hotell & Gjestegard was originally a general store opened by Fredrik Birch, who a businessman from Trondheim. For decades, Birch expanded his market to include a bakery, post office, and shop for millstones. A pioneer of his time, Birch was an accomplished farmer, becoming the first in the area to import timothy grass and fertilizers. In 1898, Fredrik's son, Paul, took over the business until 1915, when he sold the location to the Selbuskogen Tuberculosis Association. The organization expanded the structure, which it used as a tuberculosis sanatorium for 35 years. Eventually a local volunteer group collaborated with the Selbu and Sør-Trøndelag county council to convert the building into an elderly home and health center. When the Selbu municipality erected a new health center in 1987, Toril and Arild Øien purchased the building and began renovating it into a boutique hotel. Selbusjoen Hotell & Gjestegard subsequently opened its doors in a year later and has remained an inviting destination for guests seeking comfort and luxury ever since.